LOS ANGELES, Nov. 20, 2024 ~ Ernst & Young LLP (EY US) has recently announced that Cassandra Morales Thurswell, the Founder and CEO of Kitsch, has been named as the Entrepreneur Of The Year® 2024 National Award winner. This prestigious award follows Cassandra's previous recognition as a Los Angeles regional award winner in June.

For almost four decades, the Entrepreneur Of The Year program has been honoring exceptional leaders who have disrupted markets, revolutionized industries, and transformed lives. It recognizes business leaders for their ingenuity, courage, and entrepreneurial spirit. Out of 214 regional winners representing 185 companies across the US, Cassandra was chosen for her outstanding achievements. She has built an extraordinary hair care business that not only showcases innovation and vision but also has a significant positive impact on people and the planet. Her brand is known for providing high-quality, accessible, and sustainable beauty solutions for everyone.

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Expressing her gratitude for this recognition, Cassandra said, "I am incredibly honored to be recognized by such a distinguished institution alongside other like-minded leaders who are making a difference in people's lives and in the world." She further added that this win is a celebration of her team, customers, and everything Kitsch stands for. For Cassandra and her team at Kitsch, their business is more than just about making profits; it's about building a community and creating products with purpose while supporting diversity.

Cassandra also emphasized on giving back to society through mentoring other founders, reducing their carbon footprint, and contributing to saving waterways. She expressed her awe at being among 2,000 other entrepreneurs at the EY Entrepreneur of the Year event and described it as the "Oscars for entrepreneurs." It was a moment of realization for Cassandra on how far Kitsch has come in its 15 years of existence.

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The National winners were announced during a special ceremony at the Strategic Growth Forum®, which is considered to be the most prestigious gathering of high-growth and market-leading companies in the nation. Andrew (AJ) Jordan, EY Americas Entrepreneur Of The Year Director, praised the national award winners for their resilience in the face of market uncertainties and their ability to grow, transform, and innovate within their industries. He also commended them for their contributions to their communities.

The winners were selected by a panel of independent judges, consisting of entrepreneurs and other respected business leaders from across the US. They were evaluated based on their demonstration of building long-term value through entrepreneurial spirit, purpose, growth, and impact, among other core contributions and attributes.

Cassandra Morales Thurswell's recognition as the Entrepreneur Of The Year® 2024 National Award winner is a testament to her dedication, hard work, and vision as a leader in the hair care industry. Her brand Kitsch has not only achieved success but has also made a positive impact on people's lives and the environment. She serves as an inspiration to aspiring entrepreneurs and continues to pave the way for innovation and sustainability in the beauty industry.

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