~ Denison, Texas - Governor Greg Abbott has extended his congratulations to the City of Denison for being designated as a Tourism Friendly Texas Certified Community by Travel Texas. This recognition comes after the city successfully completed a multi-step certification process.

The Tourism Friendly Texas Certified Community designation is a testament to the commitment of Discover Denison in developing tourism as an economic growth strategy. It also aims to boost local job creation and attract more visitors from across the nation and around the world.

Governor Abbott emphasized the importance of tourism to both local and state economies, stating that travelers to and within Texas generate almost $200 billion in annual economic impact and support 1.3 million jobs across the state. He encouraged all Texas communities to apply for this certification in order to further grow local tourism and create more jobs.

Denison has also been recognized as a Film Friendly Texas and Music Friendly Texas Certified Community, making it a triple threat in terms of attracting visitors.

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Representative Shelley Luther expressed her pride in Denison's achievement, stating that this certification is not just an accolade but a powerful affirmation of the hard work and dedication of its residents in preserving their heritage while welcoming visitors from all over.

Mayor Robert Crawley echoed this sentiment, saying that Denison's story has always been one of resilience, hospitality, and Texas pride. He believes that earning this certification reflects the community's efforts in creating a city that people want to visit time and time again. From its award-winning downtown area to Lake Texoma, Denison offers something unique for everyone.

Denison Tourism Manager Jordan Starr shared her excitement about this milestone, stating that it reflects their commitment to thoughtful tourism development. She believes that when visitors thrive, so does their hometown. She also highlighted Denison's charm, outdoor adventures, and genuine hospitality as reasons why tourists should visit.

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The Tourism Friendly Texas Certified Community program is open to local governments or non-profit organizations leading tourism promotion and development efforts. The benefits of this designation include strengthening or establishing relationships important for tourism development, educating local leaders on the importance of tourism, and identifying and prioritizing locally driven strategies.

For more information on the Tourism Friendly Texas Certified Community program, interested parties can visit gov.texas.gov/tourism-friendly-texas.

The mission of Travel Texas in the Governor's Texas Economic Development & Tourism Office is to promote Texas as a premier travel destination in out-of-state and international markets. This not only generates non-Texan travel to the state but also creates revenue and jobs for local communities and the state.

With this latest certification, Denison is poised to attract even more visitors and boost its local economy. The city's commitment to preserving its heritage while welcoming tourists with open arms has truly paid off.

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