CHENNAI, India - TelAve -- Singapore's Hong Lim Curry Puff Introduces Its Signature Curry Puffs to Chennai

In-store promotion at Makan Kakis in T. Nagar brings crispy Singapore-style curry puffs to Chennai's food-loving community

CHENNAI, INDIA — [1 September 2026] — Hong Lim Curry Puff, a Singaporean food brand specialising in crispy, golden-brown curry puffs, is expanding its reach into India through an in-store promotion at Makan Kakis restaurant in T. Nagar, Chennai.

The promotion will introduce Chennai consumers to Hong Lim Curry Puff's selection of savoury and sweet curry puffs, combining flaky pastry with richly seasoned fillings inspired by familiar Singapore flavours. Supported by in-store visibility, product sampling and targeted social media marketing, the campaign aims to build brand awareness, encourage product trial and assess local demand for potential longer-term expansion.

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A Singapore Snack with Heritage Appeal

Curry puffs hold a familiar place within Singapore's diverse culinary landscape and are closely associated with its everyday food and hawker traditions. Singapore's hawker culture was inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity in 2020, reflecting the wider cultural significance of the country's communal food traditions.

Bringing Singapore Flavours Closer to Chennai

The in-store promotion at Makan Kakis offers Chennai consumers an accessible opportunity to discover Hong Lim Curry Puff without travelling to Singapore. T. Nagar's central location and active dining scene provide a suitable platform for reaching office workers, families, students, residents and visitors looking for convenient new snack experiences.

The campaign will combine digital content tailored to Chennai audiences with physical product visibility and sampling at the restaurant. Consumer response and feedback collected during the promotion will help Hong Lim Curry Puff better understand local preferences and evaluate opportunities for sustained growth in the Indian market.

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Hong Lim Curry Puff is now available at Makan Kakis, T. Nagar.

Visit Makan Kakis Today
77, Gopathy Narayana Rd
T. Nagar, Chennai – 600017
Google Maps: https://share.google/KpX49JXFocb9FFraI

About Hong Lim Curry Puff

Hong Lim Curry Puff is a Singaporean food brand specialising in crispy, golden-brown curry puffs with a diverse selection of savoury and sweet fillings. Combining familiar recipes with creative product variations, the brand is committed to delivering satisfying flavours, quality ingredients and accessible snack experiences. Its product range includes chicken, potato, egg, sardine, spicy otah and yam-paste offerings.

Website: https://honglimcurrypuff.com/

Media Contact

Ezekiel Ang
CEO | Biz Africa Events Pte Ltd
Email: ezekiel.ang@bizafricamanna.sg

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