LOGAN COUNTY — Governor Polis and the Business Funding & Incentives (BF&I) division of the Colorado Office of Economic Development and International Trade (OEDIT) announced today that The School of Reps, LLC, a sports and athletic company, has joined the Rural Jump-Start Program. The School of Reps plans to open an indoor athletic training facility in Sterling, Colorado, to serve youth athletes and their families from across northeastern Colorado, creating new jobs and helping to diversify the local economy.

"Rural Jump-Start is supporting new businesses across Colorado and I'm excited to welcome The School of Reps creating a new athletic training facility in Sterling. This investment bolsters the local economy and supports young athletes and families in northeastern Colorado," said Governor Jared Polis.

With the new indoor athletic training facility, The School of Reps plans to create a regional hub for athletic training and recreation, serving youth athletes and families in Logan, Phillips, Sedgwick, and Washington counties, as well as the Nebraska Panhandle. The facility will provide AI-enhanced skill development, batting cage rentals, team practice space, strength and conditioning programs, camps, and community-based classes.

"Helping coach my kids' teams opened my eyes. We saw a need in the area for a place for kids to play, train, get good feedback, feel supported, hang out and have fun. That is what The School of Reps is all about," said Ryan Lock, Co-Founder of The School of Reps.

"I have wanted a place like this for athletes I coached for years. Our area's athletes have incredible potential and they deserve these tools close to home. This is a big reason our three families came together to create this space," said Anna McClary, Co-Founder of The School of Reps.

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The Rural Jump-Start program encourages economic development and job creation in economically distressed, rural counties of Colorado. This funding supports regional economic and workforce development activities that seek to expand local business, create new good-paying jobs, and strengthen and diversify local economies. The company will receive $15,000 in grant funding to support the launch of its operations and eligible employees will also receive a state personal income tax exemption. Sponsoring entities like Logan County Economic Development Corporation (LCEDC) help identify business candidates in their communities and work with each business to support its success in the program and in the community.

"We are thrilled to support The School of Reps and the growth of this exciting new facility in Sterling, Colorado. The Rural Jump-Start program is a vital tool to support new businesses, create new jobs and strengthen communities across our state," said OEDIT Executive Director Eve Lieberman.

"LCEDC is excited about what The School of Reps will bring to our community.  Youth sports are an important part of rural communities and their training facility will offer valuable resources generally only found in larger metro areas," said Trae Miller, LCEDC Executive Director.

To learn more about the Rural Jump-Start program, please contact Quina Weber-Shirk at quina.webershirk@state.co.us.

About The School of Reps

The School of Reps is an indoor sports training facility in Sterling, Colorado, dedicated to building better students of the game and life. When it opens, the facility will develop athletes and strengthen families through baseball, softball, strength training, and foundational wellness. With a school-themed environment and advanced tools such as virtual reality hitting and live analytics for both hitters and pitchers, athletes will be able to train with the same technology used at elite programs nationwide.

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Serving youth from their first swing through their college years, and supporting adults and families who want a place to have fun or to help their kids reach the next level, The School of Reps aims to fill a major gap in Northeastern Colorado by providing a safe, fun, and growth focused space that the community can call its own.

Supported by the Rural Jump Start Grant, The School of Reps will create local jobs, expand athlete development opportunities, and bring modern training resources to rural athletes who previously had limited access. Its mission is rooted in long term growth, community impact, and the belief in building better students of the game and life.

About the Colorado Office of Economic Development and International Trade

The Colorado Office of Economic Development and International Trade (OEDIT) works to empower all to thrive in Colorado's economy. Under the leadership of the Governor and in collaboration with economic development partners across the state, we foster a thriving business environment through funding and financial programs, training, consulting and informational resources across industries and regions. We promote economic growth and long-term job creation by recruiting, retaining, and expanding Colorado businesses and providing programs that support entrepreneurs and businesses of all sizes at every stage of growth. Our goal is to protect what makes our state a great place to live, work, start a business, raise a family, visit and retire—and make it accessible to everyone. Learn more about OEDIT.

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