PRINCETON, N.J. - TelAve -- While most 20-year-olds are buried in textbooks and caffeine, Alexander Varughese was building something cleaner. Literally.

Introducing Cleopatra, a beautifully designed app that makes booking a trusted cleaner as effortless as ordering takeout. No quotes. No calls. No surprises. Just a spotless home, handled start to finish with precision and care.

Cleopatra officially launched on August 25, 2025 in Mercer County. Early users describe the app as fast, reliable, and refreshingly personal, a simple way to keep homes spotless without the stress of traditional scheduling.

"I kept hearing how stressful it was for people to find someone they could trust," said Varughese. "With Cleopatra, I wanted to build something that feels human, fast, and dependable, the kind of experience I'd want for my own home."

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Cleopatra replaces phone tag and sketchy pricing with a few simple taps. Users can book in minutes, get matched with a vetted local cleaner, and pay securely in the app. Every CleoCrew member is background-checked, verified, and continuously reviewed using AI-powered quality systems to ensure consistent results.

The response has been overwhelmingly positive. "We've been doing cleanings all over Mercer County and are loved by our clients," said Varughese. "Seeing how much relief it brings to both families and our CleoCrew members has been the most rewarding part."

Here's how it works: tell Cleopatra about your space and needs, get matched with a verified CleoCrew member nearby, and relax while your home shines.

From one-time deep cleans to weekly refreshes, Cleopatra brings modern convenience to an age-old chore. The app offers real-time updates, transparent pricing, and recurring scheduling so your home stays spotless without the stress.

Cleopatra proudly serves Princeton, Hamilton, Lawrenceville, West Windsor, East Windsor, Robbinsville, Ewing, Trenton, Hightstown, and Pennington, bringing modern cleaning to every corner of Mercer County.

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"Inviting someone into your home is personal," Varughese added. "That's why safety, reliability, and respect come first. You tap, we clean, and you always know who's coming."

Beyond clients, Cleopatra also focuses on empowering cleaners. While many on-demand platforms keep most of the earnings, Cleopatra gives the majority directly to its cleaners. Each CleoCrew member earns fair pay, receives consistent work through the platform, and gets access to training and safety resources to help them grow.

Cleopatra. From mess to majesty, one clean at a time.
Or as Varughese puts it, smiling, "She came. She saw. She sanitized."

Now available on iOS and Android for residents across Mercer County. Download at trycleopatra.com

Contact:
Cleopatra Inc.
Email: support@trycleopatra.com
Website: trycleopatra.com
Phone: (888) 265-4440
Location: Mercer County, NJ